Finisterre: Sea Tuesdays
Sea Tuesdays: Creating Space for Nature in the Work Week
The modern work week can feel stale, with many office workers spending minimal time outside. According to Clear Channel:
51% of office workers spend less than 30 minutes outdoors during their working day
10% report that they never go outside at all during the working day.
It’s clear that disconnection from nature is a widespread issue, with 20% of Brits citing work busyness as the biggest barrier to being more active.
However, work doesn’t have to be part of the problem—it can, and should, be part of the solution. This requires innovative approaches that empower employees to reconnect with nature. At Nula, we seek out workplaces that inspire this connection, and Finisterre stands out as a shining example.
Finisterre: A Culture of Connection to Nature
Finisterre has cultivated a company culture that balances hard work with a flexible environment, encouraging employees to connect with nature - especially the ocean. Their workplace is filled with office dogs, surfboards and wetsuits - but the star of the show at Finisterre? Sea Tuesdays.
Each Tuesday, Finisterre employees delay the start of their workday to spend time in or by the sea. To the envy of many LinkedIn followers, the company shares stunning sunrise photos of their team taking invigorating swims in the Cornish waters. Sea Tuesdays offer powerful lessons on the benefits of integrating nature into the workweek.
The Benefits of Nature in The Workweek
Boosting Health and Wellbeing
Time spent in nature is known to enhance mental and physical wellbeing, reducing stress and increasing overall happiness. From an invigorating cold swim at the beach, to a calm walk through the park listening to the birds, spending time connecting with nature is truly invaluable.
Increasing Energy and Productivity
Research shows that spending time in nature can significantly enhance cognitive function and creativity. As the Finisterre team aptly puts it, “You can always feel the energy in the room that this extra sea time has given us.” By incorporating regular nature exposure into your routine, you can provide your team with the midweek energy boost they need to stay motivated and productive!
Strengthening Team Bonds
Shared experiences in nature can foster camaraderie and a greater sense of connection. Whether it’s laughing while trying to catch a wave or sharing a quiet moment on the beach, these experiences create lasting memories and deepen friendships among colleagues.
Shaping an Authentic Company Culture
For many employees, company culture and values are just words on paper. Finisterre, however, truly embodies its principles. Their deep connection to the ocean and appreciation for nature are central to their mission, making their culture truly authentic. Unlike corporate commitments that often feel superficial, Finisterre’s dedication to employee wellbeing through nature-based initiatives reflects genuine care and commitment.
Bringing Nature to Your Workplace
Could your company take a leaf out of Finisterre’s book and help employees reconnect with nature? Even if your office isn’t near a picturesque Cornish beach, there are countless ways to embrace the outdoors. Consider organising:
A walk in the park
A bike ride through the forest
An afternoon of dog walking
Time in a birdwatching hut
An hour weeding and digging in a community garden
Once you start brainstorming, the possibilities for getting outside are endless. Prioritising nature in the workweek isn’t just a perk—it’s a powerful tool for employee wellbeing, productivity, and company culture. Take inspiration from Sea Tuesdays and start creating space for nature in your work routine today!
